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Data is powerful when properly interpreted and acted upon. By helping companies understand their data, Greenway enables them to make more precise decisions that improve operations. Greenway has deep expertise in developing data-driven insights that allow companies to find and retain profitable customers, identify high risk transactions, and discover new opportunities.

With expertise in marketing analytics and fraud analytics, Greenway works with companies to measure and analyze the effectiveness of existing initiatives, create and tune predictive models, and develop requirements for next generation solutions.

Greenway's offerings include:

Fraud Analytics:
Building Customer Loyalty:
Customer Relationship Management (CRM):
Customer Value, Segmentation, and Relationship Deepening:
Web and social:
Business intelligence: